Product launch, special operation, seasonal events... gathering and promoting promotional elements related to a specific highlight.

How it works ?

Your marketing plan includes various highlights, and you will create content accordingly for each channel. To make it available in one place and showcase it throughout the duration of the operation, we suggest creating a marketing campaign.

The campaigns are highlighted at the top of the content portal

Each campaign brings together all associated content, organized by content type.

The campaign may offer scenarios that can be activated by the establishment

A scenario is a sequence of pre-scheduled content pieces, each set to be published on a specific date.
The establishment simply clicks “Activate the campaign in 1 click”, reviews the content, confirms the schedule, and that’s it — all posts are automatically planned!
They can then adjust the dates and times if needed.

The campaign is highlighted in the weekly best-of newsletter

In the case of one or more ongoing marketing campaigns, the weekly best-of newsletter sent to your establishments adjusts automatically. The campaign with the closest end date is selected to appear in the newsletter, illustrated by its banner. It is featured as the first content category (first block) in the newsletter, followed by the usual categories and without the last usual category to avoid truncating the email.

Find statistics in the dedicated tab

In the new Statistics dashboard (Marketing Portal > Campaigns), find the number of participants for each campaign completed.

The number of participants is the number of establishments that have shared content associated with the campaign during the period of this campaign.

Implementation

Prerequisites

To create a campaign: the content must already exist on the portal (even if it hasn’t been published yet).

To create a scenario: the marketing campaign must already be created (either as a draft or published).

Step by step for a Campaign

In the Marketing Portal tab, click on Marketing Campaign then Add a marketing campaign.

Setup your campaign with : 

• A title
• A presentation
• A banner-type image that will be displayed in the pop-up modal and as a cover within your campaign
• A square-type image that will be displayed within the banner-type block to illustrate the campaign
• The dates of display and publication
• The contents to be displayed
• The List of establishment to get the campaign displayed, by default or the establishment, or if needed only a list of establishment

Step by step for a Scenario within the Campaign

In the Marketing Campaign tab, click on “Add a scenario”. Configure your scenario with the following:

• A title of around 60 characters, emoji-friendly

• A description of about 100 words, also emoji-friendly

• The content pieces (among those available in the marketing campaign) that should be included in the scenario

• For each piece of content in the scenario, specify the date and time it should be published for your establishments

Communication and Coordination for a Successful Marketing Campaign Launch

To ensure the success of your key moment:

• Integrate Placeloop Marketing Campaigns into your overall communication and promotional strategy.

• Plan your campaigns in advance so they align with your commercial cycles.

Before the Campaign Launch

From the very first planning meetings and presentations with all teams involved, include the Placeloop communication kit (digital kit, scenario, documents, complimentary advertising, etc.) in your overall activation plan — along with your key promotional tools (posters, samples, goodies, etc.).

As soon as your campaign is ready in Placeloop, share all the elements that make it easy for your establishments to access it.

• Retrieve the campaign URL to highlight the digital communication kit:

  • With your CRM team: share the link for inclusion in newsletters.

  • With your Sales team: generate a QR code with the link and include it in printed sales materials.

  • If relevant, insert the QR code into a printed insert included in product shipments.

On Launch Day

Inform your Establishments / Sales team that the campaign is live, share the campaign link again, and remind them of the support materials available.
Encourage and engage them — they are key to the campaign’s success!