Name, Address, Phone, Opening Hours, Booking URL etc. What if your B2B data was updated by your establishments themselves?

Why are data quality and consistency so important in local marketing?

There are several strategies to drive traffic to your stores and improve the consumer experience, all of which rely on effective data management with your establishments:

• Launch locally sponsored and personalized campaigns with accurate and up-to-date information (such as name, address, and phone number). 67% of internet users appreciate businesses that personalize their ads and content based on their location! (Source: Net Offensive)
• List your establishments with a Store Locator and local pages that provide the information consumers are looking for, allowing them to take actions like calling the establishment or calculating the itinary to get there.
• Enable your stores are naturally well-ranked online, especially on Google, which evaluates business listings by analyzing the consistency of online data, including with your local pages.

With Placeloop, collect declarative data without intermediaries

No more burdening your marketing or sales teams with data maintenance!

This process is now collaborative with Placeloop, by synchronizing your Store Manager directly with the information provided by establishments on their Placeloop account.

Simplified operations

#01 Configure manual or automatic field updates

Notify your Customer Success Manager of the fields you wish to synchronize automatically.

#02 An establishment updates its information

An establishment updates its information within Placeloop:

• At the subscription within a guided funnel, possibly powered with Google information
• Possibly after connecting its Google Business profile to import other information
• At any time if the establishment need updated information to customize automatically your Brand publications
• At any time if the establishment need to spread updated information online (Google, Facebook, Waze, Foursquare etc) with the Web Presence licence
• Upon request, with different format that can be setup (popup within the platform, email, etc)

Then, they are invited to share their updated information with their partner brands.

#03 Process pending updates

You are invited to manually validate the changes (which you can adjust if needed).

#04 Export the data to your ecosystem (CRM and other databases)

Your Store Manager data is available 

• in self-service with a .CSV data export
• through API, upon request to your Customer Success Manager

You can use two data fields to filter before importing

• lastUpdateSentByMerchant : timestamp of the broadcast of your establishment's information to your brand.
• lastUpdateInStoreManager : timestamp of the synchronization made within your store manager