Product launch, special operation, seasonal events... gathering and promoting promotional elements related to a specific highlight.

How it works ?

Your marketing plan includes various highlights, and you will create content accordingly for each channel. To make it available in one place and showcase it throughout the duration of the operation, we suggest creating a marketing campaign.

A modal opens at the time of login

A banner block remains present at the top of the content portal

An event page gathers all campaign content

The page gathers the contents by category in the following order

1. Instagram posts
2. Facebook posts
3. Facebook and Instagram local paid ads
4. Marketing documents
5. Videos
6. Images
7. E-mail to be sent to the contact database of your point of sales
8. SMS to be sent to the contact database of your point of sales

The categories with no content are not displayed

The campaign is highlighted in the weekly best-of newsletter

In the case of one or more ongoing marketing campaigns, the weekly best-of newsletter sent to your establishments adjusts automatically. The campaign with the closest end date is selected to appear in the newsletter, illustrated by its banner. It is featured as the first content category (first block) in the newsletter, followed by the usual categories and without the last usual category to avoid truncating the email.

Find statistics in the dedicated tab

In the new Statistics dashboard (Marketing Portal > Campaigns), find the number of participants for each campaign completed.

The number of participants is the number of establishments that have shared content associated with the campaign during the period of this campaign.

Implementation

Prerequisites

The content must already be created on the portal (even if it is not yet published).

Step by step

In the Marketing Portal tab, click on Marketing Campaign then Add a marketing campaign.

Setup your campaign with : 

• A title
• A presentation
• A banner-type image that will be displayed in the pop-up modal and as a cover within your campaign
• A square-type image that will be displayed within the banner-type block to illustrate the campaign
• The dates of display and publication
• The contents to be displayed
• The list of establishment to get the campaign displayed, by default or the establishment, or if needed only a list of establishment

To go further

Contact your Customer Success for the following advanced settings

• Date and time of usage to limit the usage of a predefined period
• Scenarios to enable your point of sales to share several contents in one click only, with pre-defined date and time of diffusion
• Access code to restrain the campaign with a password