Co-branding with each of your retail locations, coordinated across the entire territory.

Here the context is different from the local ads for which everyone is individually authorized to use them as a self-service from the content portal, paying for their own advertising.

Multi-local advertising is at your initiative. You create the advertisement, and it's your budget that is committed. In other words, you are offering visibility to establishments locally. Our technology gives you the ability to broadcast an advertisement around several points of sale at the same time. You can follow the results from the Placeloop interface.

How it works ?

Turn your retail locations into ambassadors

• Your brand page carries co-branded advertising for each retail location
• The advertising radiates around the retail location; only the local audience sees it
• We configure your advertising
• We distribute your media budget among all the retail locations involved in the campaign
• Optional: each retail location receives an email inviting them to view their statistics

Contexts

• Support a local marketing highlight in each establishment's area.
• Build loyalty with establishments by offering them a display volume to reach their audience and their zone.
• Activate establishments that haven't registered with Placeloop yet by providing them with media.
• Reward establishments for their effective use of Placeloop and their communication channels.

Each time, several values should be considered: advertising impressions for you + advertising impressions for the establishments + the maintenance of a commercial link between the establishment and the brand.

Time-saving

Imagine how much time it would take you to set up a similar system with 10, 50, 100, 500 establishments? With Placeloop, it's efficient and under control.

Implementation

Commercial agreement

This feature is not self-service, please contact [email protected].

Prerequisites

• Having defined and created a list of establishments involved in the campaign
• Completeness and integrity of store manager datafor the relevant establishments
  • Store name
  • Address
  • Phone number (if useful for the campaign)
  • Custom fields (if useful for the campaign; e.g., deeplink)
• The geolocation of the relevant establishments must be accurate

Required information

The Customer Success Manager in charge will provide you with the exhaustive list when the time comes.

In broad terms, we will need:

• Authorization to manage advertisements on your Facebook page.
• The name of the list of establishments involved.
• Characteristics of the target B2C audience.
• Promotional elements that adhere to technical specifications.
• Start and end dates for the campaign and a budget to allocate.