Local marketing, as the name suggests, revolves around geolocation. We must discuss it at some point!

Understanding the principles and functioning

Importance of geolocation

It goes without saying that taking care of geolocation data has an impact on several functionalities of the system.

But to make sure you are well aware, by default, the coordinates are lat. 0.0; long.0.0; which means in the Gulf of Guinea. This means that if geolocation is nonexistent or in error.

Your establishment in the network will appear here:

Of course, being geolocated in the next street over can have a significant negative impact!

Imagine the impact it could have, for example, on:

• The presence of your establishment in the store locator
• The results of local advertising initiated by the establishment
• The results of multi-local advertising initiated by yourself

Functioning

When you provide us with an address, we query the Google geolocation system to obtain the Latitude and Longitude data. Google also returns a code/status corresponding to the level of geolocation quality according to its assessment.

Geolocation statuses

In the interface, we simply see an icon, and by hovering over it, we can see the last update.

In the export, we distinguish two fields: geolocationStatus and geolocationStatusDetailed.

Here are further explanations:

STATUS	DETAIL	ICON	EXAMPLE	COMMENT
KO	GEOLOCATION_NOT_TRIGGERED			Non performed
KO	GEOLOCATION_NOT_FOUND		35 rue Washington 12000 Paris	Error
APPROX	GEOCODED_APPROXIMATE			Simply incomplete
APPROX	GEOCODED_RANGE_INTERPOLATED		rue Washington 12000 Paris	Draws a line between the beginning and end of the street and takes the midpoint (note that in the case of a curved street, the geolocation point may be outside of the street)
APPROX	GEOCODED_GEOMETRIC_CENTER		75008 Paris	Converts the neighborhood perimeter into a polygon and points to the centroid (which in some cases may be outside of the area)
EXACT	GEOCODED_MANUALLY		Centre Commercial Rives D'Arcins - Rue des Frères Lumière, 33130 Bègles	Manually correct geolocation, to pinpoint the exact location of the shop in question
EXACT	GEOCODED_ROOFTOP		35 rue Washington 75008 Paris	Automatically correct geolocation.

Geolocate your establishments

Geolocate one establishment

1. Go to your Store Manager

2. Click on "Manage" on the right of the desired establishment's row

3. Click on 'Edit' on the right of the address line of the establishment

4. Provide the exact address of the establishment and click on 'Search'

5. The geolocation of the establishment is automatically updated on the map

6. Fine-tune the geolocation manually if necessary by clicking on 'Manually position the marker on the map'

7. Validate when the icon indicates a correct geolocation status

Geolocate multiple establishments at once

From the Store Manager

1. Select the establishments you want to geolocate

2. Click on the "magic wand" icon, then check the "geolocate" box and click on "Apply"

3. An email will be sent to you with the operation report

Select "Establishments to be treated" to display non-geolocated references.