Glossary of the available statistics within your Brand platform

In this article, you will find the definition of the data available in your Brand platform.

Activation

Establishments: establishments listed in your Store Manager

• from the Store Manager dashboard: all establishments
• from data exports: all establishments that are not excluded from statistics

Activated establishments: establishments that have activated their access to your Marketing Portal from an establishment account

• from the Store Manager dashboard: all establishments
• from data exports: all establishments that are not excluded from statistics

Media connections of your establishments

Facebook audience: refers to Facebook pages connected in Placeloop for your activated establishments

Facebook fans: sum of the fans of the connected Facebook pages

Instagram audience: refers to Instagram accounts connected in Placeloop for your activated establishments

Instagram followers: sum of the followers of the connected Instagram accounts

Google accounts: Google establishment listings connected in Placeloop for your activated establishments

Activity

Updated establishments: establishments that have shared updated information with your Brand, either since the creation of your account or since the activation of the feature for accounts launched before January 2024.

Active establishments: establishments that have browsed your Marketing Portal (homepage navigation, content viewed, or content interaction), published pre-scheduled content from your Marketing Portal, or shared an establishment information update with your Brand.

Actions taken total number of actions on content (content viewed, downloaded, shared) – excludes scheduling actions

Visits: corresponds to the number of views of your Marketing Portal. If a user refreshes the page or navigates back to it, it is counted as a new visit. If a user lands directly on a piece of content (for example after clicking in a best-of newsletter), no visit is counted.

Viewed content: content displayed to your establishments

Previewed content: after clicking the “Preview” button on content

Shared content: content published by an establishment from Placeloop

Newsletter

Processed: number of eligible email contacts for the newsletter send, i.e., all email addresses of user accounts from establishment accounts eligible or activated on your Marketing Portal

Sent: processed email contacts minus (hard bounces, unsubscribes, complaints)

Delivered: emails successfully placed in inboxes

Marketing campaign

Participants: number of establishments that shared content available in the campaign

Performance of Facebook and Instagram posts

Displays: number of views by internet users on a social network of a post shared by one of your establishments via Placeloop

Reach: total per post of the number of internet users who saw on a social network a post shared by your establishments via Placeloop