The key to the success of your Marketing Portal with your establishments lies in content that meets their needs and in good promotion of your Marketing Portal within your B2B network. 

Reminder: 

- The available statistics correspond to the activity of establishments that are not configured as “excluded from statistics” in your Store Manager. 

- The time periods used to calculate the data are based on the time zone configured in your Brand account.

Analyze the evolution of active establishments

From your Analytics, view the active establishments curve in the "Establishments" tab. 

An active establishment is one that has browsed your Marketing Portal (homepage, viewed content, or interacted with content), published scheduled content from your Marketing Portal, or updated its establishment information shared with your Brand. 

Key success factors
- Content that meets the needs of your establishments
- A launch with event activation, field teams briefed, and coordinated marketing actions
- New and varied content published on a weekly basis
- Incentives to participate
- Multi-channel B2B marketing actions (announcements, challenges) via email, remarketing

Understand the evolution of active establishments

Analyze the performance of your best-of newsletter

From the "Newsletters" tab in your Analytics, track the evolution of the unique open rate and unique click rate. 

Compare the volume of unique clicks with the number of unique active establishments over a given period to measure the contribution of the newsletter to your Portal’s activity.

Compare unique click performance with the content highlighted in the newsletter. 

Analyze downloads

From the "Activity" tab in your Analytics, select "Downloaded content" and analyze download trends.

Compare download trends with the evolution of downloadable content (photos, videos, documents) published in your Store Manager. View the number of content items published by type and date from the "Added Content" tab in your Analytics:

Also compare download trends with the top downloaded content per period.

Likewise, compare sharing trends with your highlights, promotional efforts, and communication actions.

Analyze shares

From the "Activities" tab in your Analytics, select "Shared content" and analyze sharing trends.

Then, compare sharing trends with the evolution of shareable content (Facebook, Instagram, and Google posts) published in your Store Manager. View the number of content items published by type and date from the "Added Content" tab in your Analytics. 

Compare sharing trends with the top shared content per period, your highlights, and the promotional and communication actions undertaken. 

Benefit from analysis and recommendations from your Customer Success

Depending on your needs, take advantage at least once a year of an analysis and discussion session about your performance with your Customer Success Manager. 

Engage your establishments

Start with the most active ones to understand what they like

Then target establishments with declining activity: export the list of activities of your establishments (Analytics > CSV Exports > Active establishments) over 2 different periods and compare activity levels. Contact your Customer Success Manager to access a standard analysis file.