Provide Google Posts templates that adhere to best practices and are ready for use for your establishments.

Presentation of Google Posts

What is a Google post?

Google Posts are short, visual publications that a business can post for free on its Google Business Profile. These posts allow businesses to share news, offers, events, and other content with Google users.

Why publish Google posts?

Google Posts help improve the local visibility of your establishments and your Brand.

By publishing regularly, locations make their Google Business Profile:

• More attractive to users who are in an exploration phase and can quickly find useful information (news, events, promotions, information about the products sold or used to perform a service).
• More dynamic to Google that understand it as a positive activity signal, indicating that the establishment is active and engaged. This helps maintain or improve its ranking in local search results.

Where do Google posts appear?

Google Posts generally appear at the bottom of the Google Business Profile, with some variations depending on the navigation source and the device used.

• For a Google search on a computer: before the "Related Searches" section, which is the last element highlighted in the profile

• For a Google search on mobile: at the bottom of the Google Business Profile and in the "From the Owner" highlight section

• In Google Maps on a computer: right after the information

• In Google Maps on mobile: at the very bottom of the profile, and also in the "Updates" "From the Owner" highlight section

Creating Google Post templates in Placeloop

What do I need to create a Google Post template in Placeloop ?

An image with a minimum size of 250 x 250 pixels. Animated GIFs and videos are not supported.

An attractive text between 100 and 300 words. The first 100 characters are important; they should convey the essence of your message or entice users to click to see the rest of the post. Like on social media, feel free to use emojis. However, be careful not to insert a variable for the phone number in the text because Google reserves certain CTA buttons for this purpose and may reject the post if this is not followed.

Note: Posts are by default a "News" type.

Please note that Google may reject the post publication of your establishments. Make sure to:

• NOT TO insert variables for phone numbers or URLs in the text, as Google reserves specific CTA buttons for that purpose
• NOT TO include URLs or too much text in the image
• Avoid using images that are too dark