Both to stay top of mind, showcase your approach to the network, and engage it for generating more value, the best-of newsletter complements your other communication channels with your establishments. 

Principle to know for optimization

The newsletter is an email sent to the establishments listed in your Store Manager. It allows the establishments to be informed about the various contents available on the brand's space.

Objectives

• Brand presence in the minds of your B2B audience
• Promote your news
• Generate activity on the marketing portal

Result

Here is an example of a chart representing the number of active establishments daily over a one-month period. (For this account, the email is scheduled on Tuesdays.)

We can clearly see a peak of activity that gradually drops naturally over the following days (as the email is opened and clicked by latecomers).

Template

There are 4 sections

• Top 3 most downloaded contents
• Top 3 most shared contents
• Top 3 most viewed contents
• Top 3 most recent contents

Operation

Types of contents

The contents presented in the newsletter are exclusively of type

• Photos
• Videos
• Documents
• Facebook post
• Instagram post

Prerequisites for a newsletter to be sent

For the newsletter to be triggered every week, your marketing portal must offer at least 

• 4 downloadable contents
• 4 shareable contents

Attention: 

• the contents taken into account by the algorithm include everything prior to the previous Sunday at 23:59
• a content assigned to an 'establishment list' is not visible to those who are not in that list
• an 'expired' content will not be taken into account

Set up or modify my newsletter

If you wish to set up a newsletter for the establishments listed in your Store Manager, you must make a request to the support team.

You will provide the information that will allow the technical team to set it up:

• The day of the week when the email will be sent weekly,
• Sending time,
• Start date of the first newsletter

This email is automated and is sent weekly. No manual action is required.