Do you want to offer your establishments the opportunity to reach out to their customer base via email using your communications?
Remember to adhere to the publication schedule set by your editorial plan. This is important as it can impact the relevance of the highlighted content in the email digest. If you prefer to publish content once a month on the portal, make sure to set a future publication date so that the content is made available at the right time.
Operating principle
Brand / establishment mechanics
Each establishment can import its customer email contact database.
A B2B2C email is a ready-to-use email provided to establishments by the brand.
For each send, you choose
- How many times an establishment can send each email kit
- How many credits it offers per send (1 credit = 1 contact), either none or a defined volume
If the volume of contacts in the establishment's mailing list exceeds the volume of credits offered by the brand, then the establishment pays the difference.
Establishment experience
The email kit presenting the offer you want to promote through your network will be available in the 'Email Campaign' section. Establishments can then choose the email kit and configure the send to their customer contact database.
Qualification fields
Content
FIELD | COMMENT |
| Template selection | Choose one of the templates among the different predefined layouts with Placeloop |
Email subject | Set a subject |
Image | The main image that will appear in the email |
Title | Prominent H1 headline |
Text | The body of your email |
CTA | - Button text (e.g., 'Discover the offer') - Button redirect URL |
| Terms & conditions | Privacy policy (B2C) |
| Hashtag | Unavailable for 'Email Campaign' type |
| Personalization variable | Choose a personalization variable (establishment name, address, etc.) replaced by the information of the establishment when shared. |
| Maximum number of sends | Number of times the email campaign can be sent, not to be confused with the number of credits |
Number of credits per send | 1 credit = 1 contact per establishment |
B2B Marketing - Capturing attention, generating action
FIELD | COMMENT |
| Cover | ATTENTION: It is important to provide a cover to capture the user's attention in the marketing portal. |
| Title | Engage on preview click - visible in the portal and in the email digest (up to 60 characters - email digest limit). |
| Description | Engage to action - Clear, concise description and the benefits for the establishment |
| Category | Mandatory selection of one (single) category |
| Tags | The tags used to classify the content |
| Segment | These are the list(s) of establishments with access to this content |
Action
FIELD | COMMENT |
| Downloadable | Unavailable for the type = 'E-mail campaign' |
| Shareable | Unavailable for the type = 'E-mail campaign' |
| Sharing message | Unavailable for the type = 'E-mail campaign' |
| Allow editing | (Yes - No) allows the possibility to make the content of the message editable by the establishment itself. |
Programming and terms of use
FIELD | COMMENT |
| Publication date | If you want to schedule a future date of appearance in the portal |
| Expiration date | If you want to schedule the date when the content will disappear (visible to users) |
| Legal notices | To link this content to a legal notice |
Publish, edit, delete
Choosing an email template
On your side, to make an email kit available, you can use our pre-designed email templates. A template is a composition of predefined blocks (image, text, button,...).
If you want a custom template, you can request it at [email protected]. The support team will assist you once the template is ready.
3 steps to upload your email kit
Choose a template
Integrate the content
Configure the email kit (settings, restrictions, validity period, etc.)
Send the integration request to the support team
Procedure
Specify which template you want to use,
Fill in the Excel with the content to personalize and the parameters to apply,
The support team will confirm as soon as the email is online (D+2 from the receipt of all the elements in good order).
Note: If you are unsure about the templates and/or if you don't have the Excel document available, simply request it from the support team.Was this article helpful?
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